Why Your Vote Matters

Voting isn’t just a right—it’s a powerful way to shape the world we live in. Learn why it's important to vote in every election, and what happens when people don’t. Every Vote Matters empowers citizens to vote in every election. We provide nonpartisan education, resources, and tools to make voting simple, meaningful, and habitual—because democracy thrives when every voice is heard.

The stakes are real and visible in statehouses, courthouses, and on ballots across the nation.

We’re witnessing organized efforts to suppress participation, restrict access, and silence younger, more diverse voices that represent the future of America.

Democracy doesn’t run on autopilot—it requires action, commitment, and scale. That’s why Every Vote Matters is stepping up: reaching more voters earlier, in more communities, with smarter tools and stronger engagement.

A rise in voter turnout—on all sides—doesn’t divide us. It unites us. When more people vote, we strengthen the bridge between citizens and their government.

When more Americans participate, we gain:

  • A clearer picture of what people truly want

  • Greater legitimacy in the policies that shape our lives

  • Fewer close outcomes decided by just a small fraction of voters

Because when more people vote, our democracy works better—for everyone.

Yet, nearly 36% of eligible Americans didn’t vote in 2024, and millions more risk being left out again in 2026 and 2028.

We’re not here to promote candidates. We’re here to close the participation gap—by meeting voters where they are, simplifying the process, and ensuring no one is excluded because of a missed deadline, a recent move, or a lack of information about their rights.

Your voice, your impact

Your vote can make a tangible difference—especially in local elections. Even a few votes can determine outcomes that affect day-to-day life. When more people vote, elected officials are more accountable and responsive to communities. Voting is a way to protect and extend civil rights and representation—especially for communities that have historically been underrepresented.

More than national offices

It’s about more than national offices: local races decide schools, city services, zoning, policing, and much more. We’re trying to reach every eligible voter—especially those who feel their vote doesn’t matter or who are unsure how to get involved. Our goal is to engage everyone, especially young voters and first-time voters by providing clear, accessible, and nonpartisan information that makes voting simple, meaningful, and empowering.

The consequences of not voting

When eligible voters don’t cast ballots, voices go unheard—and decisions get made without the full input of the community. Low turnout can lead to less‐representative government, meaning certain communities might be overlooked or underserved. If you don’t participate, you lose one of your most direct tools for shaping policies and leaders who will impact your life.

Take action today

Don't let big decisions—about your neighborhood, your taxes, your schools—be made by a small, motivated minority. Every single vote has the power to shape the future. It’s time to register to vote, verify your voter registration, and learn about upcoming elections. Your voice matters, and showing up to vote is the most direct way to create the change you want to see.